Friday, December 11, 2009

Just in time for Hanukkah: Tootsie Rolls now kosher!

Just in time for Hanukkah, the Orthodox Union has added Chicago-made Tootsie Rolls to the compendium of kosher confections that children can consume during the eight-day Jewish Festival of Lights.

The ubiquitous candy's certification has sweeping implications for Jewish children everywhere who now can enjoy the chewy, chocolaty treat with no guilt.

"For years, consumers have been banging down the doors of the Orthodox Union asking when will Tootsie Rolls become certified," said Rabbi Eliyahu Safran of the Orthodox Union, the world's largest kosher certification agency. The certification covers Tootsie Rolls, Tootsie Fruit Rolls, Frooties and DOTS.

Ellen Gordon, president of Tootsie Roll Industries, said the only thing that changes is the packaging, which will carry the stamp of approval next year. "All our Tootsie Rolls have always been kosher, but we've never had them certified," Gordon said.

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